Richard van der Blom

🗒️ Description

LinkedIn algorithm researcher and B2B social selling strategist based in Valencia. 15+ years analyzing what works on LinkedIn at scale — has trained 350,000+ professionals at 1,000+ companies including PwC, Deloitte, Capgemini, Siemens, Nestlé, UBS. Publishes the Algorithm Insights Report twice yearly, considered an industry-standard reference for LinkedIn content/engagement mechanics. Rated #1 Most Influential LinkedIn Creator in the Netherlands by Favikon (Feb 2024).

Relevant as an external reference for LinkedIn Strategy — his data-backed playbook complements the personal-strategy notes here.

🧩 Ecosystem

Algorithm Insights Report

• 300+ page proprietary research on the LinkedIn algorithm
• Updated 2–3× per year, lifetime updates after one-time purchase
• Format breakdowns, content strategies, video analysis
• Distribution: richardvanderblom.com → Content & Algorithm Playbook

Just Connecting (2010–present)

• LinkedIn-centric B2B agency, 40+ countries, 7-language team
• Services: Social Selling, Employee Advocacy, LinkedIn Marketing, Corporate Training
• Co-founder/CEO; targets enterprise sales transformation

The TRIBE (2022–present)

• Paid community (~€1,000/yr or €250/quarter), ~150 entrepreneurs
• Early-access algorithm insights, 8 mastermind sessions/yr, 6 “Pick My Brain” calls
• Positioned as a “proximity layer” — get changes before mainstream

The Authority Accelerator

• 4-month VIP program, application-only, €5,000, max 10 participants
• Focus: authority operating system in <30 min/day, lead-gen without burnout

Narify (2023–present, co-founder)

• LinkedIn employee advocacy SaaS, part of LinkedIn’s vetted Marketing API Program
• Differentiator: collaboration layer (ghostwriting between teammates, feedback, scheduling, AI assist that doesn’t override voice)
• Solves “employees fear posting” — collective team workflow vs. individual broadcasting
• 14-day free trial at narify.com

Scripe (2024–present, investor/ambassador)

• AI LinkedIn workspace — voice/video/text → personalized posts in <5 min
• Learns user style, delivers weekly drafts
• scripe.io

🧩 Methodology highlights

• Data over opinion: positions himself against the “regurgitated tips” LinkedIn-coach crowd
• Treats employee advocacy as the unlock for B2B reach (vs. corporate accounts)
• “Authority system” framing — fewer posts, more strategic positioning
• Risk-free guarantees in enterprise contracts (return investment if outcomes not hit)
• Pioneers AI-in-sales workflows via Just Connecting Academy

🔗 Resources

• Site: richardvanderblom.com
• Agency: justconnecting.nl
• Profile: linkedin.com/in/richardvanderblom
• Source article: #55 From 3,500 posts to 7 million

📖 Further reading

• LinkedIn Strategy — personal data-driven strategy in the same vein
• Build in Public — adjacent content philosophy

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