Build in Public

🗒️ Description

A content and business strategy where you share the real process of building your product or company — including challenges, mistakes, numbers, and lessons learned. The goal is authenticity, trust, and audience building.

🧩 Key principles:

• Show the work, not just the result — process posts resonate more than announcements
• Be honest about failures — mistakes and pivots build more trust than success stories
• Data over generalities — share real numbers (costs, metrics, timelines)
• Practitioner perspective — write from doing, not from theory
• Consistency — regular posts, not bursts of activity

🔗 How I practice it

• Regular LinkedIn posts about building Qamera AI and Agentic Systems
• Content pillars: agentic coding backstage, cost/ROI comparisons, CTO workflow shifts
• See: LinkedIn Strategy

📖 Further reading

LinkedIn Strategy My career path

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